![]() Who is against peace? With this “Olympism” as a goal, it has snagged corporate sponsors willing to pay lots of money. It takes an entertainment event and infuses it with a certain level of piety and awe. Athletes from around the world coming together to compete in peace is a heart-tugging draw. “The IOC carries a brand that is powerful. Koichi Nakano, political scientist, Sophia University ![]() At least there is some chance that he can claim the games to be a success - just by doing it - and saturating the media with pride and glory might help him turn the negative opinion around.” He might as well take the chance and hope for the best by going ahead with it. It’s true that public opinion is unlikely to be kind even if Suga decides to cancel at the last minute. Pulling out of it now will only confirm the huge losses made, but carrying on you can still cling to the hope of winning big and taking it all back. “It’s a bit like a gambler who already has lost too much. Broadcast income and sponsors account for 91% of the IOC income, and American network NBCUniversal provides about 40% of the IOC’s total income.įans from abroad have been banned already, and a decision on local fans attending Olympic venues should come as early as next week.Īssociated Press sought perspectives from inside and outside Japan with the Olympics set to open on July 23. Japanese advertising giant Dentsu Inc., a key player in landing the corruption-tainted bid in 2013, has raised more than $3 billion from local sponsors.Įstimates suggest a cancellation could cost the IOC $3 billion-$4 billion in lost broadcast rights income. Japan has officially spent $15.4 billion but government audits suggest it’s twice that much. So any deal would be worked out behind the scenes.Īnd there are billions at stake. Of course, the IOC is unlikely to sue a host city. ![]() If Japan cancels, it would have to compensate the IOC. How have the International Olympic Committee and the Japanese government of Prime Minister Yoshihide Suga been able to bypass strong opposition?Īt the core is the Host City Contract that gives the IOC the sole authority to cancel. The second-largest selling newspaper in Japan, the Asahi Shimbun, has called for the Olympics to be canceled.
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